Finding a digital marketing agency can be a bit of a minefield.
It seems like there are 100 agencies who are all somehow the #1 rated digital marketing agency in Australia?
Lots of claims, but they have mixed reviews.
Doing all your digital marketing yourself is time consuming and realistically not the best use of your time as the business owner.
Problem is – finding the right agency is tough.
Once you’ve been burned by a couple of agencies, you start to wonder – will I ever find the right team?
In my opinion, the worst things about most agencies are:
You don't know what they're doing and they don't keep you in the loop
Inexperienced junior teams
You pay expert rates but the work gets palmed off to juniors. Nothing wrong with juniors but they are often left with no support from experienced team members - so your results get hurt.
Low attention given to your Campaigns
Most agencies will load up a junior team member with 40, 50 even 100 accounts. There is no way you'll get good results long term with this approach
Churn and Burn Approach
The agency spends 90% of their effort getting customers, and much less time actually doing a great job for the people already paying them
More focussed on winning awards, than actually managing their campaigns
Honestly, nobody gives a shit about your awards, 90% of awards are given if you pay for 2 tables at the awards night. Client wins are the only measure of success and spending hours and hours on putting together an awards application is not something you'll find us doing at Groe.
Here's how we do things different:
Limited number of accounts allocated per team member to ensure your account gets the right amount of care
Even if that means we forgo some revenue to do so.
Simple, monthly reporting
No 100 page reports you'll never read, just a simple 1-2 key summary of the important metrics at a glance.
We see ourselves as your trusted marketing partner, not just a transactional service
Many of our clients have been with us for 3,4,5+ years and counting. We treat all clients as if we will be working together a long time.
Honesty always, even if it means we miss out on revenue
We'll tell you what you need to hear even if it means you stop working with us. Our value is in telling you straight what we think needs to happen. Many agencies will sell their customers services they honestly don't need
We think beyond just one service or channel
You may hire us for a single service, but our team can provide recommendations across your entire marketing strategy to help drive a bigger overall outcome
The customer is the hero, not us
We care about getting you customers and making you money, that's it. If we can't do that we don't deserve your business.
We’d love the chance to be your trusted, digital marketing partner and help you take the business to the level you’ve dreamed of. And hopefully have a bunch of fun along the way!
If we can be of any help, please go to our contact page and we can have a conversation about how we’d grow your revenue.