Background:

Concentric Healthcare Services is one of Australia’s leading physiotherapy and allied health providers which delivers services across a range of sectors. They impact over 60,000 lives each year by providing physiotherapy and allied health solutions in our private practices throughout Australia, in residential aged care facilities and retirement villages.

The leadership team from Concentric Healthcare Services reached out to us in 2017 to launch one of their newest clinics, we’ve been working with them for over 4 years and counting.

The physiotherapy and allied health market has become one of the most saturated and competitive industries in Australia – with lots of clinics very close to each other and record numbers of healthcare professionals graduating.

We were tasked with developing the marketing strategy to roll out these clinics across Australia.

Highlights:

• We got one of their brand new clinics from $0 revenue, no client database in that area, zero online presence – to $1m in annual revenue within 18 months. Unheard of in the industry, especially given the average healthcare clinic does about $500k after several years of operation
• Generated over 1,525 phone or email enquiries from Google Ads alone
• Now drive hundreds of enquiries every month across their network of healthcare clinics, without them having to lift a finger our team handles everything

Solutions:

• Consulting – Design and fully execute the marketing strategy from a blank slate. We did full day workshops with the team to map out the game plan about how we were going to get the clinics busy as soon as possible.
• Google Ads – Drove over 1,524 enquiries to the business just from Google Ads. We created the entire campaign, wrote all the ad copy, did the landing pages and manage the whole process ongoing.
• Facebook Ads – Our team ran ads to drive registrations free educational workshops on back pain, neck pain etc, which led to ongoing bookings from attendees. Also managed retargeting campaigns
• Landing Pages – We crafted over 20 x high-converting, fully-compliant landing pages tailored for both Google and Facebook Ads. Designed for mobile users, with conversion in mind and built with load speed as a priority. Our team wrote direct-response style copy to help get the absolute best results from the pages.
• Google My Business Optimisation – We optimised their Google My Business listing to improve it’s visibility dramatically. The more visible the profile is the more phone calls you can get from your listing.