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How We Generated 1,159 Phone & Email Enquiries In 7 Months

Background:

Fly By Fun is one of Australia’s leading Kids Party Entertainment company, they’ve been creating happy memories for children and since 2008 and have provided kids entertainment at over 21,000 parties and events across Sydney, Melbourne, Adelaide, Brisbane, Gold Coast and Perth.

They had always received a solid flow of word of mouth referrals and wanting to supplement that by adding in paid advertising to grow even faster. After working with another agency and seeing their cost per lead going up and volume of leads go down – the team reached out to us to see if we could help.

Highlights:

  • 1,159 new phone or email enquiries in 7 months
  • Cost per conversion down 27%
  • Conversion rate on those leads increase to 50-60%

Solution:

Google Ads Management- We built the entire campaign from scratch to ensure everything was done the way it needed to be done. Our team re-wrote all the copy, re-designed the whole campaign structure, optimised the landing pages.

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