Background:

Progressive Legal had previously only attracted clients through referral and word of mouth.

They had tried other digital marketing agencies but weren’t not seeing any results – leaving them unsure about how to drive more proactive enquiries.

Their customers were clearly happy and referring them new work – but they were looking to diversify their lead sources, get more focussed and take advantage of the huge opportunity in their industry to reach new clients through digital marketing.

Highlights:

• Website enquiries have gone from 5 per month to 100 per month and climbing
• Leads now come from several different sources instead of just word of mouth, less dependent on them (although they still come through)
• Now one of the highest rated law firms in Sydney and Australia (ie. their online appearance now matches the great work they were doing offline)
• Business owner now has more time to manage the business rather than being ‘in’ the business 24/7
• More lawyers have been hired to manage the new work
• People are finding out their business that would have never heard of them otherwise

Solutions:

• Google My Business Optimisation – We overhauled the whole listing from top to bottom, this dramatically lifted the visibility they had in the local community.
• Facebook Ads – Developed a full Facebook ads campaign from start to finish, driving more trade mark enquiries on a regular basis
• Google Ads – Drive enquiries every single week through our Search campaigns
• Consulting – Mapped out the game plan to grow the business then had monthly advisory calls to ensure it was executed correctly