Google Adwords Agency Sydney

As a business owner, you’re always looking for new ways to reach your target market and grow your business. And with the ever-changing landscape of the internet, it can be hard to keep up with the latest trends.

From social media to email marketing, there are a lot of options out there. But one of the most effective (and perhaps underrated) tools is Google Ads.

Before we get into the nitty-gritty of how Google Ads can help your business, let’s first take a step back and discuss the world of search engine optimisation and ads.

Google Ads, SEO, and Paid Ads

The first thing to understand is that when people use Google to search for something, they’re generally looking for one of three things:

• Information
• Products or services
• Answers to questions

No matter what your business offers, chances are good that people are using Google to look for it. And that’s where Google Ads comes in.

Formerly known as Google AdWords, Google Ads is an advertising platform that allows businesses to display their ads on Google and millions of other websites across the web. When someone searches for a keyword that’s relevant to your business, your ad could appear on the results page.

When Google AdWords advertising first started, businesses could simply pay Google for their ad to appear whenever someone searched for a relevant keyword. Then, Google AdWords campaigns evolved to include things like quality score, which takes into account factors like the relevance of your ad and landing page, as well as the click-through rate (CTR) of your ad.

Now, Google Ads uses a system called “auction-based advertising” to determine which ads get shown and where they get shown on the results page.

Search engine optimisation (SEO)

SEO is the process of improving your website or landing pages so that they rank higher in organic search results.

However, SEO can take a while to show results, and it’s not always guaranteed that your site will appear on the first page of Google, no matter how much effort you put into it.

That’s where Google Ads comes in. Google Ads is a way to essentially “buy” your way to the top of the Google Search results. When you create a Google Ads campaign, you’re essentially allocating some ad spend to bid on keywords that you want your ad to show up for.

Paid ads

These ads are exactly what they sound like: ads that businesses pay to have displayed on Google. These can take many different forms, but the most common is the text ad. Google Search results are a mix of organic (unpaid) and paid results.

Paid search ads work on a pay-per-click (PPC) basis, which means you only pay when someone clicks on your ad. In other words, you bid on keywords or phrases that are relevant to your business, and then you pay each time someone clicks on your ad.

Google Ads is the go-to PPC platform for most businesses, but there are others, such as Microsoft (Bing) Ads and Yahoo Gemini. PPC campaigns can be effective for almost any type of business, but they work best when you have a clear understanding of your target market and what keywords your target audience is searching for.

Google Ads: A Powerful Tool

Google Ads is a powerful tool that can help businesses reach their target market and grow their business. Whether you’re a small business just getting started with paid advertising, or a large enterprise looking for an effective way to reach more customers, Google Ads can take your digital marketing efforts to the next level.

There are a lot of different Google Ads features and options to choose from, but here are a few of the most popular and effective:

• Search Ads
• Display Ads
• Video Ads
• Shopping Ads
• App Ads

For example, Google Shopping Ads are a great way to promote your products if you have an online store. Video ads, usually YouTube Ads are a great way to reach people who are more inclined to watch a video than read an article or product description. And App Ads are a great way to promote your app if you have one.

You can start by developing a campaign that targets your specific market and keyword goals.

What is a Google Ads campaign?

A Google Ads campaign is a collection of settings and ad groups that you use to manage your ads. You can create different campaigns for different products or services, target different locations, identify your target audience, and set your ad spend.

For example, let’s say you own a pet store and you want to run a campaign for your dog food. You would create an ad group for that specific product and set a budget for your ad spend.

There are a few different types of campaigns, but the most common are search and display:

• Search advertising involves text-based ads that appear on the SERP when someone searches for a keyword or phrase that is relevant to your business.
• Display advertising involves image-based ads that appear on websites that are part of the Google Display Network. Display Network traffic can be very hit and miss, so we wan’t to be careful using it.

Why Use Google Ads?

When it comes to online advertising and search marketing, there are a lot of ad platforms available. So why use Google Ads?

Reach a wider audience

With over 8.5+ billion searches per day, you can be sure that your target market is using Google to find the products and services they need. Whether you’re offering a new product or service, or you’re looking to increase brand awareness for your business, Google Ads can help you reach a wider audience.

Get more leads and sales

The whole point of advertising is to generate leads and sales for your business. And Google Ads is one of the most effective ways to do this. In fact, according to Google – businesses that use Google Ads see an average return of $2 for every $1 they spend on their campaigns. That said, we aim for higher than this and every account is treated on a case by case basis. ROI figures for one business, may not be sufficient for another.

Flexible budget

Google Ads allows you to set your own budget for your campaigns. So, you can start small and scale up your campaigns as you start to see results.

Measure your results

By linking Google Analytics with Google Ads, you can get detailed reports that show you how your campaigns are performing. This data can help you refine your campaigns and get better results over time.

Groe: Your Google Ads Expert in Sydney

Working with a digital marketing agency can help you get the most out of your Google ad campaigns. At Groe, we specialise in creating and managing effective campaigns that deliver results.

We start by understanding your business goals and then create a campaign that is tailored to your specific needs. We like to think of ourselves as your ultimate Google Ads partner, and we’ll work with you to create a campaign that achieves your marketing goals.

We offer a range of Google Ads services, including:

Campaign setup and management

Not sure where to start? We can help you set up your first campaign and manage your campaigns on an ongoing basis. Our team of certified Google Ads specialists will work with you to create a campaign that meets your business goals and budget, while ensuring that your ads are targeted to the right audience.

Keyword research and selection

Keywords are the foundation of any successful campaign. A good keyword selection can mean the difference between a successful campaign and one that falls flat. Our team can help you select the right keywords for your campaigns, based on your business goals and target market.

Ad copywriting

Effective ad copy is essential for getting potential customers to click. You only have a limited amount of space to make an impact, so it’s important to make every word count. Our team of experienced copywriters can help you create ads that are not only effective, but also compliant with Google’s policies.

Ad testing and optimization

Once your campaigns are up and running, we’ll monitor your results and make changes to improve your performance. We’ll test different ad copy, images, and landing pages to see what works best for your business. And we’ll use data from your campaign to continuously optimise your campaigns for better results.

Bidding and budget management

Bidding is the process of setting how much you’re willing to pay for each click on your ad. We can help you set your bids and manage your budget to get the most out of your campaigns. Whether you’re looking to maximise your return on investment or reach a specific goal, we can help you get there.

Reporting and analysis

The devil is in the details. Our team will provide you with detailed reports on your campaign performance, including data on impressions, clicks, conversions, and more. Our analysis will help you understand what’s working and what’s not, so you can make the necessary changes to improve your results.

Work With Groe and See Real Results

We’re not just another digital marketing agency. We’re your Google Ads experts based in Sydney, and we’re here to help you get the most out of your campaigns. Our customers are our top priority, which is why we work closely with you to develop a customised strategy that meets your specific needs and objectives. Our team services clients Australia-wide and internationally and have experience across a huge range of industries.

Over the years, Groe’s digital marketing campaigns have helped our clients achieve some amazing results. From the era of Google AdWords to the present day of Google Ads, our clients have benefited greatly from our experience and expertise.

If you’re ready to take your Google Ads campaigns to the next level, contact us today. We’ll be happy to answer any questions you have and get started on your campaign.

Frequently Asked Questions (FAQs)

What’s the difference between Google Ads and AdWords?

Google Ads is the new name for Google AdWords. The name change was made to reflect the fact that Google Ads is more than just words – it includes a variety of ad formats, including image ads, video ads, and more.

How much does Google Ads cost?

The amount you spend on Google Ads depends on your budget and your bids. You set your own budget for your campaigns, and you can adjust your bids at any time. Generally speaking, the more you’re willing to spend on each click, the more likely your ad is to be shown.

Do I really need a Google Ads agency?

While you can set up a new Google Ads campaign on your own, working with an agency can save you time and money in the long run. An experienced Google Ads agency will have the knowledge and expertise to set up and manage your campaigns for you, so you can focus on running your business.

How long does it take for my Google Ads to start working?

Your Google Ads will start working as soon as your campaign is approved by Google. However, it may take a few days for your ad to appear on Google.com and other sites across the web.

How long does a Google Ads campaign last?

A campaign can last as long or as short as you want. You can set your campaign to run for a specific period of time, or you can set it to run indefinitely.

When do I start seeing results from my Google Ads campaign?

You should start seeing results from your Google Ads campaign within a few days of your ad being approved by Google. However, it may take a few weeks to see significant results.

Is Google Ads worth it?

Google Ads can be an effective way to reach new customers and grow your business. However, it’s important to remember that there is no guarantee of success. Working with an experienced Google Ads agency can help you get the most out of your campaign. Groe knows the ins and outs of how Google ads work, so we can help you create a campaign that will definitely be worth your while.

Are there other Google advertising services?

Yes, Google Ads offers a variety of advertising services. In addition to search advertising, they offer display advertising, video advertising, and app advertising. YouTube ads are also under Google.

Which is better: Facebook ads or Google ads?

There is no simple answer to this question. Both Google ads and Facebook ads can be effective marketing tools, but they have different strengths and weaknesses. It’s important to consider your business goals and objectives when deciding which platform is right for you.

It really comes down to your own strategy and the type of service you offer. Local businesses usually benefit more from Google ads and people whose services/products are often searched online first – compared to Facebook where people often are just socialising and hanging out, not thinking about buying online.

What services does Groe offer?

In addition to Google Ads, we also offer a variety of other marketing services, including SEO, social media marketing, digital marketing strategy, marketing consulting and more. Our team can handle all of your digital marketing needs.

I have my own marketing team, but I need help with Google Ads. Can Groe help me?

Yes, we can definitely help you! We offer a variety of services for businesses who have their own marketing teams, including Google Ads management, training, and consulting.